- home
- work
- about
-
insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
F M C G F o o d & D r i n k
Rodda’s is one of the most successful dairy product companies in the UK.
T h e B u s i n e s s P r o b l e m
To drive awareness of the flagship clotted cream product and lift sales in the key summer months.
T h e S o l u t i o n
A sponsorship deal with the Lawn Tennis Association. Tennis? Strawberries and cream? The film displays the sponsorship link in the strongest possible way.
O u t c o m e
“This is fantastic – really like it. You have done a great job.” Belinda Shipp, Marketing Manager
Click here to see another FMCG Food + Drink film and case study
Click here for behind the scenes stills