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  insights      

• Insights: summary


• Why video sells


• The cost of video


• Controlling first impressions


• Grabbing attention


• Evaluating finished videos


• Golden rules: food + drink


• Golden rules: property videos


• Golden rules: school videos


• Importance of a script


• Importance of light: sunshine


• Importance of light: artificial


• Importance of editing


• Importance of music


• Importance of endlines


• Importance of sound


• Pitching and tenders


• Bye bye ITV

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