- home
- work
- about
-
insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
F M C G F o o d & D r i n k
Rodda’s flagship luxury clotted cream product can be purchased as far afield as Dubai, Hong Kong and Tokyo. 90% of the flights out of Heathrow serve Rodda’s Clotted Cream. Rodda’s plum crumble + sticky toffee + choc cake (13 others)
T h e B u s i n e s s P r o b l e m
Consumers see clotted cream as a very occasional luxury. Rodda’s needed to drive more everyday consumption.
T h e S o l u t i o n
Sixteen mini films each focusing on individual serving ideas shared on social media on principal shopping days.
O u t c o m e
“Wow – we are really pleased – they look fabulous. Once again thank you for all your hard work.” Belinda Shipp, Marketing Manager
Click here to see another FMCG Food + Drink film and case study