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F M C G   F o o d  &  D r i n k

Rodda’s flagship luxury clotted cream product can be purchased as far afield as Dubai, Hong Kong and Tokyo. 90% of the flights out of Heathrow serve Rodda’s Clotted Cream. Rodda’s plum crumble + sticky toffee + choc cake (13 others)
T h e   B u s i n e s s   P r o b l e m
Consumers see clotted cream as a very occasional luxury. Rodda’s needed to drive more everyday consumption.
T h e   S o l u t i o n
Sixteen mini films each focusing on individual serving ideas shared on social media on principal shopping days.
O u t c o m e
“Wow – we are really pleased – they look fabulous. Once again thank you for all your hard work.” Belinda Shipp, Marketing Manager
Click here to see another FMCG Food + Drink film and case study

                                                                                                                                                                                                                                                                                                                                           

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