Saxa Salt was brand leader in a declining market with low consumer interest. Value was concentrating in the premium sector where the brand had no presence. There had been no support for 8 years. Three commercials were produced and national coverage achieved for a £100k total budget. Spontaneous brand awareness shifted from 57% to 77%. Read client endorsements

                                                                                                                                                                                                                                                                                                                                           

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