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The Department for International Trade (formerly UKTI) is responsible for initiatives that increase the number of businesses exporting.
T h e B u s i n e s s P r o b l e m
To drive awareness of the Export Savvy eLearning programme and show how it helps devise an exporting strategy for time-starved business owners.
T h e S o l u t i o n
Bespoke footage was shot throughout Europe to show a wider world. This short film was used by DiT to showcase the user experience on the Export Savvy website. A second film was aimed at International Trade Advisers within the Department.
O u t c o m e
“I really like it.” Rob Taylor, Learning impact
“They’re great. Thanks very much for doing these – they’ll fit in well with the rest of the marketing collateral.” Jeremy Hurst, Learning Impact
Landing page videos:
Click here to see another video and case study
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