Bright Crop End Frame BrightCrop Still 2
G o v e r n m e n t

Department for Environment, Food and Rural Affairs (DEFRA) through the Bright Crop consortium are responsible for the AgriFood industry, employing 1 in 8 people.
T h e   B u s i n e s s   P r o b l e m
Not enough school leavers are considering a career in AgriFood.
T h e   S o l u t i o n
To demonstrate the vast range of career options available in AgriFood to 14 year olds with an upbeat and graphic fashion show.
O u t c o m e
“Thank you for the video, it’s looking awesome.”Gabi Bloor, Account Director Rapport Group
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