DRTV music compilations demand a 6 week concept-to-airdate turnaround time. They also demand low production costs yet are targeting the most advertising-literate audience. Some of the products were at price points 50% higher than had ever been attempted. Four separate commercials that have broken the mould of this category's advertising ran globally, resulting in sales 200% over target and Europe's best-selling DRTV compilation album. Read client endorsements

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