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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
F M C G F o o d & D r i n k
St Austell Brewery, winner of UK Regional Brewer of the Year and of many awards including World’s Best Pale Ale.
T h e B u s i n e s s P r o b l e m
To educate people in how to pair different beers with different meals.
T h e S o l u t i o n
Present both the beers and the food in extreme close up. To bring out their full colours and appetite appeal.
O u t c o m e
“Looks great – particularly like the appetising shots of the beer and food. Thank you for your hard work on this.” Jeremy Mitchell, Marketing Director St.Austell Brewery
Click here to see another FMCG Food + Drink film and case study