Sunsafe Fencer End Frame
H e a l t h c a r e

NHS / Sunsafe Beach film The NHS is the World’s Best Health Service.
T h e   B u s i n e s s   P r o b l e m
Incidence of skin cancer is rising but people do not respond to a preachy or scary approach.
T h e   S o l u t i o n
To present the power of the sun using the old children’s trick with a magnifying glass and to present the sun itself as naughty and mischievous.
O u t c o m e
“The video clips were very effective during the heat wave.... we received a lot of positive comments about the quality of the filming etc.... thanks :)” Caroline Chapman, Sunsafe Co-ordinator, NHS
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