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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
T h e O r g a n i s a t i o n
MUTU’s fitness system is a global brand leader.
T h e B u s i n e s s P r o b l e m
MUTU’s success has attracted a number of me-too competitors offering cheaper alternatives.
T h e S o l u t i o n
Re-make MUTU’s entire programme – over 5 hours of finished film, in an aspirational setting with high-end production values that no competitor could match. This film shows why a large set was built and how filming with 5 cameras simultaneously against greenscreen created a tropical boutique spa.
O u t c o m e
“It’s been received really well. We've had some fabulous comments in our forum as well as on social media. Just wanted to say thank-you so, so much for all your amazing work - I am thrilled with what we have produced.”
Wendy Powell, CEO, MUTU System
Landing page videos:
Click here to see MUTU's landing page video and case study