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- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
Heathfield is one of Britain’s leading girls schools with the Queen’s cousin Princess Alexandra, Sienna Miller and Amber Le Bon among its Alumni.
T h e B u s i n e s s P r o b l e m
The school needed to update its image away from super-rich finishing school towards 21st century academic success and superb creativity.
T h e S o l u t i o n
A film that gives a much more impressionistic view that not only shows academic success but also much more intangible qualities such as happiness, confidence and high-flying potential.
O u t c o m e
“I am absolutely delighted with our new school video. You managed to really encapsulate the heart of Heathfield and create something very special which shows our uniqueness as a school.” Jo Heywood, Headmistress
“Jo has found it very moving and emotional…” Shona Lloyd, Head of Marketing
Click here to see another film and case study
< Behind the Scenes: Shooting polo ponies at full gallop, using Andy Butcher, stunt horseman for feature films such as Ridley Scott’s Gladiator. Also test films for other sequences. Click here for behind the scenes stills