- home
- work
- about
-
insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
The Organisation
Abingdon School is one of the oldest and academically most successful schools in the UK.
T h e B u s i n e s s P r o b l e m
Fees at £40k pa place the school at the highest price point. A Level results alone cannot justify the cost.
T h e S o l u t i o n
Huge emphasis is placed on the extraordinary range of extra-curricular activity. This is called “The Other Half” as the school believes in developing each pupil’s individuality as the route to success. The film is multi-layered and very complex but overall it uplifts and inspires. Just how you want a prospective parent to feel.
O u t c o m e
“The film has been extremely well received by a diverse range of audiences and we are very pleased with the feedback. At open day there was even a spontaneous round of applause!” Jane Warne, Abingdon School Communications Manager
School videos: Click here to see another school video and case study