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- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
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T h e O r g a n i s a t i o n
Incandescendo: two world-class musicians fusing classical cello with Brazilian percussion.
T h e B u s i n e s s P r o b l e m
To create a video to act as a calling-card and express the unique, repetitious, looped themes.
T h e S o l u t i o n
Both artists work with looping to build a hypnotic track. The video emphasises the contrast between cello (gliding through a wooded, natural landscape) and percussion (in an industrial, metallic environment).
O u t c o m e
“WOW - absolutely thrilling to see your edits realised and love the dynamic of the cuts and tempo of the changing images. The whole concept is quite wonderful - love it! Thank you thank you. Marvellous. Bravo.”
Emily Burridge, cellist
“We received your video for “Gypsy Fire Dance.” It's definitely one of the most unique songs and videos we have ever received! It's extremely creative, both musically and visually. The edits kept the viewer engaged and at times were beautifully striking.”
Emily Burridge via music opps submission in USA
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