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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
T h e I n d u s t r y
In recent years, a large number of new brewers and distillers have sprung up throughout the UK. Consumers now have a massive choice of craft beers and artisan spirits, many of which are bought online.
T h e B u s i n e s s P r o b l e m
The range of brands is overwhelming. Gaining stand-out online and sales with key accounts is becoming more and more difficult.
T h e S o l u t i o n
Well-shot video “snippet” films used as thumbnails and GIFs enhances online presence and almost double e-shop sales.
O u t c o m e
““Thank you for these edits, they look great. I will look forward to using these on the training courses out and around the estate. Many thanks again” Richard Parkes, St.Austell Brewery
Food and Drink videos:
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