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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
Snack-a-Jacks has been one of the most outstanding FMCG launches in recent years. The brand was launched nationally in the UK and supported by a £1.4m TV campaign. Brand penetration leapt to 18% with 4.6m households purchasing annually. Prompted awareness has now reached 62% rising to 85% amongst core 25-44 females. We then launched the brand across nine more European countries with 12 different TV ads, each shot on location and in the local language. Read client endorsements