Percussion Play End Frame
M a n u f a c t u r i n g
T h e   O r g a n i s a t i o n

Percussion Play are global brand leaders in manufacturing outdoor musical instruments, exporting to 45 countries.
T h e   B u s i n e s s   P r o b l e m
At a functional level, the company needed to ring-fence price points and maintain brand leadership in the face of emerging cheap competition. At a business level, it needed to boost its attractiveness to potential investors by projecting creativity, innovation, stature and confidence.
T h e   S o l u t i o n
A film demonstrating three key strengths: Product durability, Product beauty, Cross-generational appeal (joy, fun). It works as functional support as well as boosting attractiveness to investors.
O u t c o m e
“Very cool movie! Well done!”
“Love it! Great movie”
“The video was fantastic!”
“What a beautiful video and showcasing the strength and durability so cleverly!”
“Love it….”
“Looks really great!!! Nice Idea”
“Genius!”
“Wow, that is impressive!!!!”
Feedback from US re-sellers and distributors
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