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- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
Godstowe is one of Britain’s leading prep schools. Its Headmaster David Gainer was recently awarded UK Headmaster of the Year.
T h e B u s i n e s s P r o b l e m
The school has the ethos that children will learn only when they are happy. This is very difficult to express in a text based website.
T h e S o l u t i o n
All of the intangible benefits of this ethos can be expressed in moving images. The school’s creativity and exuberance combine to produce an astonishing number of pupils who win scholarships.
O u t c o m e
“We would like to say that we absolutely loved the film so thank you for all your hard work. The overall impression of the film is great and it has a wonderful feel to it. We showed the video to all of the teaching staff today. Everyone absolutely loved it – some were nearly in tears…” Georgie May, Communications and PR Officer
Click here to see another film and case study
< Behind the Scenes: How to make maths dance. Also test films to make 70 children dance into shapes. Click here for behind the scenes stills