st george's school
E d u c a t i o n
T h e   O r g a n i s a t i o n

St.George’s is a small but very famous girl’s school. Prince Edward’s daughter is among the pupils.
T h e   B u s i n e s s   P r o b l e m
The top independent schools are extremely competitive and are seen as broadly similar.
T h e   S o l u t i o n
The film differentiates the school as a “bubble” in which pupils can retain their childhood for as long as possible. This is immensely appealing to parents who have tired of London’s educational competitive stress. The school’s target parent is also extremely brand-aware and clearly understands the marketing of luxury goods.
O u t c o m e
“…this is certainly no ordinary school video…we have managed to create something together that is utterly on brand…” Henrietta Lightwood, Marketing and Admissions Director
“The result surpassed all expectations – a stunning and original production.” Rachel Owens, Headmistress
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e m a i l   i n f o @ c h r i s m u g f o r d . c o m

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© 2 0 2 4   T a m s q u i t e   L i m i t e d   |   w e b s i t e   t e r m s  |   G D P R   P r i v a c y   N o t i c e