MuTu System
L e i s u r e   a n d   F i t n e s s
T h e   O r g a n i s a t i o n

MUTU is now a global brand offering a subscription lifestyle and fitness programme to mothers.
T h e   B u s i n e s s   P r o b l e m
A high-end price point and a wealth of cheaper competitors was making break-through into new markets difficult. Brand-leader status was being eroded.
T h e   S o l u t i o n
An entire re-make of MUTU’s video content to a much higher standard of finish than competitors could attain. This required over 4 hours of on-screen material to be created in 9 months, equivalent to two feature films. The principal workout films were shot on a large set recreating a tropical wellness spa. Other films were shot at 6 different locations and the main landing page video is designed to project the global stature of the brand and its ability to restore women’s mojo.
O u t c o m e
“Thank you - we all really love this and it has evoked all the exact emotions we wanted - it gets better with every viewing 🙂 I bloody love it :)” Wendy Powell, CEO, MUTU System
Landing page videos: Click here to see another video and case study

                                                                                                                                                                                                                                                                                                                                           

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