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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
900 of the top independent schools in the UK belong to the Independent Schools Bursars Association (ISBA). It provides invaluable support and information through ever-changing legislation.
T h e B u s i n e s s P r o b l e m
ISBA needed to communicate the huge importance and constantly evolving nature of the bursarial role as well as the level of support provided.
T h e S o l u t i o n
To raise the profile of the ISBA and the work that it does and to make the bursar role more aspirational. To highlight the immense contribution being made to the world-envied success of the independent school sector.
O u t c o m e
“I want to congratulate you and express my huge admiration for what you have done – I think it is absolutely brilliant and I am not surprised that ISBA are delighted with the result.” Patrick Burrows, Bursar, Bradfield College
Click here to see another B2B video and case study
< Behind the Scenes: Creating the real world in miniature. Using models when you can’t use the real thing. Click here for behind the scenes stills