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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
UK Trade and Investment (UKTI) is the government department charged with turning 18,000 more UK businesses into exporters.
T h e B u s i n e s s P r o b l e m
Export Savvy needed to provide UKTI with an online learning program to allow business owners to create bespoke export strategies.
T h e S o l u t i o n
Several dozen e-learning films populate Export Savvy’s website. The whole project was introduced by this film that positions exporting as a rite of passage for businesses. No one says “the UK is your oyster”.
O u t c o m e
“Delivered as promised - You are a pleasure to work with. Many thanks for all of your efforts - you have made a significant contribution to our progress this year.” David Bone, Learning Impact
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