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insights
- Insights: summary
- Why video sells
- The cost of video
- Controlling first impressions
- Grabbing attention
- Evaluating finished videos
- Golden rules: food + drink
- Golden rules: property videos
- Golden rules: school videos
- Importance of a script
- Importance of light: sunshine
- Importance of light: artificial
- Importance of editing
- Importance of music
- Importance of endlines
- Importance of sound
- Pitching and tenders
- Bye bye ITV
- contact
Cornwall Food and Drink is the umbrella organisation covering a nationally important cluster of food and drink companies.
T h e B u s i n e s s P r o b l e m
The Guardian recently described Cornwall as ‘Britain’s Foodie Capital…an extraordinary culinary renaissance.’ Cornwall Food and Drink needed to take this message to the UK as a whole.
T h e S o l u t i o n
A film that links a huge number of disparate producers and equates the quality of their products with the beauty of the landscape in an initiative called Choose Cornish.
O u t c o m e
“It’s fabulous Chris! Thanks so much, you’re very gracious heaping the praise on everyone who took part but you did the work!” Ruth Huxley, Cornwall Food and Drink
Click here to see another FMCG Food + Drink film and case study