Bahlsen are the second largest biscuit manufacturer in Europe. This ad campaign was designed to grow listings of its core brand as well as increase penetration and frequency of purchase with the target market. The result was a TV campaign that depicted the psychographic definition of the target audience: "viewers of the Antiques Roadshow". Sales leapt up by 40% MAT and brand awareness shot up from 8 to 31%. This led to distribution gains for the entire Bahlsen portfolio in all of the major retailers. Read client endorsements

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